To be honest, for this to be a success, the Club has to really go out and knock on the doors of local companies - as they should to promote any sort of corporate support package - and hammer home the advantages of this form of sponsorship. Just waiting for companies to contact the club, as seems to be the case here, simply wont work.Formic wrote:DiamondsFan wrote: How hard did you sell it to them ? Did you make it clear that the £410 included VAT, and highlight the fact that everyone who enters, whether they win or not, gets various advertising benefits, plus other fringe benefits.
As others have mentioned your reference to "zero coverage" is a moot point, especially with your inappropriate use of the word "literally". The actual draw has already been publicised, and it's pretty likely the outcome of the draw will also be publicised - not forgetting that the league is on the TV now - and if the Diamonds have a good FA Cup run there will be national publicity in mainstream media. There will also be advertising by virtue of shirts being worn in the locality, as well as pictures of players wearing the shirts in local media. Add to that the coverage on the RDFC Official Website and in the local press wherever the Diamonds play if they carry pictures of the games.
But then the second problem as I see it would be that 'plc' status companies - companies with national product coverage and who would benefit most from shirt sponsorship - would have problems in getting the purchase of a £400.00 raffle ticket past a financial director and into their accounts whilst for smaller companies, the cost is proportionally greater in terms of their turnover and at the same time, being a local company the national exposure / coverage aspect would be less likely to be of interest.
I would be absolutely amazed if the club succeeds in selling 100 tickets, 20 would be a surprise, and, unless KC feels like doing an "Aston Villa" and putting the name of a local charity on the shirts, I suspect we will be having a year without a shirt sponsor.
