When the heck are the club going to realise that making money out of matchdays isn't purely down to ticket price? If you knock a few quid off the entry fee in order to attract a couple of hundred more people you will easily make that money back from Strikers + Kimberley suite + snack bars + parking + programs + sale sof merchandise etc. etc.
That said, if it doesn't attaract more people, e.g. K*tt*ring, then they are really screwed and maybe this is what they are scared of. I think ultimately though, ours is exactly the kind of modern, exciting club that is geared to make these revenue streams work whereas K*ttering is a bit more of a 'bovril and freezing cold rain blowing in your face' club, so I don't believe that such fears are justified.
I actually wrote to KC on this subject at the start of the season and suggested that a unilateral adult price of £13 to get 'bums on seats' would be a good idea. I didn't get a reply though