SUPPORT

[UttoDiamond]

Marketing costs money though Jim, especially literature like flyers, posters, adverts etc. I would love to see a Project 2000 or something similar where prices are dropped, free tix handed out to schools, people encourage to "bring a friend."

I hope those at the club listen to some of our ideas and get things moving.

Maybe if people realised how much money the club is losing they might come out of the woodwork?

Could we even launch our own Project 2000?

[Pigman]

A Project 1000 would be a start ;)

I know what you're saying, but its about mobilising the support as well isn't it? We have a lot of people with a lot of ideas, why not tap into those ideas and seek out some off the wall suggestions from the general support. I've already suggested some focus group events to look at all manner of things, marketing of the club could be one of those subjects explored. I bet we've got marketing professionals within our fanbase, perhaps they could give some advice for free?

One thing for sure, we must attract more fans - or die as a club ! I'm not being melodramatic here, thats a fact !

[UttoDiamond]

Although I'm not a marketing person per se, I do have experience in media and would be quite willing to come down early for a game and offer some ideas.

A Focus Group involving someone on the board would be a great idea.

Some of my ideas -

Get Radio Diamonds back on the MW and advertise it locally ;)
Leaflets offering money off in the ET/H&P
Use of Billboards around Rushden/Higham
Get involved in the schools more (already know this is being done)
Kid for a quid
Project 2000 Match
Pay what you want on the gate (i.e Mansfield idea)

The standard of football last night was brilliant, certainly worth the entrance fee, I know times are hard but playing quality football should attract people back.

[Pigman]

Those are the kind of ideas we need - I've emailed my thoughts on the focus group idea to the club, the balls in their court now, if they don't run with it then I'm sure they'll have their reasons.

[Oundle Diamond #2]

I'm no scholar in Economics, just studying it at A Level, but surely if you apply the principal that:

1) Giving free tickets to people who would 100% never attend a Diamonds match means no loss is made initially.

Furthermore to this, based on personal expenditure, you could argue:

1) Around 10% of these ticketbuyers would purchase a programme.

2) Around 50% would purchase food/drinks at the refreshment bar.

3) Around 5% would spend money on other things such as 50/50 Draw/Strikers Bar etc!

No point arguing those figures, the fact is it is 100% certain money would be made from secondary ways that would not be made without the free tickets.

Therefore meaning that extra money is made surely?

Plus if you thrown in the slight chance we actually play well and entertain them, future revenue could be made.

The key to a success of a business which relies on customers is creating a sense of buzz and uplift about the place. If people go there and experience something they want, they are going to pay money. I know it would be a gradual process, but getting back to the level we were would be a real sustainable way to operate. So we're not just watching a football match, we are watching genuine entertainment (the obvious example is half time Entertainment).

I also believe at the moment, there's a lot of anger and negative vibes towards the upward levels of the game. The World Cup was a disaster, and the PremierLeague is frankly dull. This could be manipulated in advertising by jumping on this by simply asking a rhetorical question such as 'bored of our beautiful game?'

I have no idea if the owners read these boards, I remember reading lots of fantastic ideas on this board under the old regime which obviously weren't implemented.

I've never been overly creative but as an example:

'2011, a New Year for Rushden & Diamonds FC.

To commemorate the introduction of new Owners Gary Calder & Liam Beasant to the club, we are delighted to be providing 2011 free tickets for the Community which our club seeks to serve.

They say the best things in life are free, so why not come down and sample a fantastic afternoon or entertainment.

Look forward to seeing you there!'

It seems to me after doing quite a few optional Thesis' already for Uni prep, that if one break goes for you, plenty more seem to follow. It's all about creating a positive aura, ie attendances increasing every game. If we can do something radical to start the ball rolling who knows eh?

What have we got to lose.

[UttoDiamond]

Bloody hell OD, get on this focus group, some cracking suggestions there!

You are totally correct, it's not as if giving away free tix is going to disadvantage anyone who might miss out? Give them tix for the North Stand Block C2, or the Airwair.

Look we have fantastic facilities, a cracking ground, no wooden seats or pillars here, we are playing some decent football, why not give it a try?

[HiHoRushden&Diamonds]

I'm no scholar in Economics, just studying it at A Level, but surely if you apply the principal that:

1) Giving free tickets to people who would 100% never attend a Diamonds match means no loss is made initially.

Furthermore to this, based on personal expenditure, you could argue:

1) Around 10% of these ticketbuyers would purchase a programme.

2) Around 50% would purchase food/drinks at the refreshment bar.

3) Around 5% would spend money on other things such as 50/50 Draw/Strikers Bar etc!

No point arguing those figures, the fact is it is 100% certain money would be made from secondary ways that would not be made without the free tickets.

Therefore meaning that extra money is made surely?

Plus if you thrown in the slight chance we actually play well and entertain them, future revenue could be made.

The key to a success of a business which relies on customers is creating a sense of buzz and uplift about the place. If people go there and experience something they want, they are going to pay money. I know it would be a gradual process, but getting back to the level we were would be a real sustainable way to operate. So we're not just watching a football match, we are watching genuine entertainment (the obvious example is half time Entertainment).

I also believe at the moment, there's a lot of anger and negative vibes towards the upward levels of the game. The World Cup was a disaster, and the PremierLeague is frankly dull. This could be manipulated in advertising by jumping on this by simply asking a rhetorical question such as 'bored of our beautiful game?'

I have no idea if the owners read these boards, I remember reading lots of fantastic ideas on this board under the old regime which obviously weren't implemented.

I've never been overly creative but as an example:

'2011, a New Year for Rushden & Diamonds FC.

To commemorate the introduction of new Owners Gary Calder & Liam Beasant to the club, we are delighted to be providing 2011 free tickets for the Community which our club seeks to serve.

They say the best things in life are free, so why not come down and sample a fantastic afternoon or entertainment.

Look forward to seeing you there!'

It seems to me after doing quite a few optional Thesis' already for Uni prep, that if one break goes for you, plenty more seem to follow. It's all about creating a positive aura, ie attendances increasing every game. If we can do something radical to start the ball rolling who knows eh?

What have we got to lose.

Top post there, can't disagree/point out any flaws. Definate marketing strategist when your older ;)

[Diamond Warrior]

I'm no scholar in Economics, just studying it at A Level, but surely if you apply the principal that:

1) Giving free tickets to people who would 100% never attend a Diamonds match means no loss is made initially.

Furthermore to this, based on personal expenditure, you could argue:

1) Around 10% of these ticketbuyers would purchase a programme.

2) Around 50% would purchase food/drinks at the refreshment bar.

3) Around 5% would spend money on other things such as 50/50 Draw/Strikers Bar etc!

No point arguing those figures, the fact is it is 100% certain money would be made from secondary ways that would not be made without the free tickets.

Therefore meaning that extra money is made surely?

Plus if you thrown in the slight chance we actually play well and entertain them, future revenue could be made.

The key to a success of a business which relies on customers is creating a sense of buzz and uplift about the place. If people go there and experience something they want, they are going to pay money. I know it would be a gradual process, but getting back to the level we were would be a real sustainable way to operate. So we're not just watching a football match, we are watching genuine entertainment (the obvious example is half time Entertainment).

I also believe at the moment, there's a lot of anger and negative vibes towards the upward levels of the game. The World Cup was a disaster, and the PremierLeague is frankly dull. This could be manipulated in advertising by jumping on this by simply asking a rhetorical question such as 'bored of our beautiful game?'

I have no idea if the owners read these boards, I remember reading lots of fantastic ideas on this board under the old regime which obviously weren't implemented.

I've never been overly creative but as an example:

'2011, a New Year for Rushden & Diamonds FC.

To commemorate the introduction of new Owners Gary Calder & Liam Beasant to the club, we are delighted to be providing 2011 free tickets for the Community which our club seeks to serve.

They say the best things in life are free, so why not come down and sample a fantastic afternoon or entertainment.

Look forward to seeing you there!'

It seems to me after doing quite a few optional Thesis' already for Uni prep, that if one break goes for you, plenty more seem to follow. It's all about creating a positive aura, ie attendances increasing every game. If we can do something radical to start the ball rolling who knows eh?

What have we got to lose.

Top post there, can't disagree/point out any flaws. Definate marketing strategist when your older ;)

I'm doing a module of Public Relations at University and te idea of 2011 Free Tickets would work massively in our favour. Similar to the 2012 Olympics having tickets at £20.12 etc.

I've sent ideas to the club before, it feels they don't want to know.

Promote it! Ask people for suggestions and see what is recommended.. It's no good the club coming out with the old ''no one will volunteer' excuses. There is OD with these ideas, ideas I have sent and someone who used to be on the Diamond Minors board with me who is at University studying events management.

Give us a chance to organise something!

[Mad Dog]

I'm no scholar in Economics, just studying it at A Level, but surely if you apply the principal that:

1) Giving free tickets to people who would 100% never attend a Diamonds match means no loss is made initially.

Furthermore to this, based on personal expenditure, you could argue:

1) Around 10% of these ticketbuyers would purchase a programme.

2) Around 50% would purchase food/drinks at the refreshment bar.

3) Around 5% would spend money on other things such as 50/50 Draw/Strikers Bar etc!

No point arguing those figures, the fact is it is 100% certain money would be made from secondary ways that would not be made without the free tickets.

Therefore meaning that extra money is made surely?

Plus if you thrown in the slight chance we actually play well and entertain them, future revenue could be made.

The key to a success of a business which relies on customers is creating a sense of buzz and uplift about the place. If people go there and experience something they want, they are going to pay money. I know it would be a gradual process, but getting back to the level we were would be a real sustainable way to operate. So we're not just watching a football match, we are watching genuine entertainment (the obvious example is half time Entertainment).

I also believe at the moment, there's a lot of anger and negative vibes towards the upward levels of the game. The World Cup was a disaster, and the PremierLeague is frankly dull. This could be manipulated in advertising by jumping on this by simply asking a rhetorical question such as 'bored of our beautiful game?'

I have no idea if the owners read these boards, I remember reading lots of fantastic ideas on this board under the old regime which obviously weren't implemented.

I've never been overly creative but as an example:

'2011, a New Year for Rushden & Diamonds FC.

To commemorate the introduction of new Owners Gary Calder & Liam Beasant to the club, we are delighted to be providing 2011 free tickets for the Community which our club seeks to serve.

They say the best things in life are free, so why not come down and sample a fantastic afternoon or entertainment.

Look forward to seeing you there!'

It seems to me after doing quite a few optional Thesis' already for Uni prep, that if one break goes for you, plenty more seem to follow. It's all about creating a positive aura, ie attendances increasing every game. If we can do something radical to start the ball rolling who knows eh?

What have we got to lose.

Top post there, can't disagree/point out any flaws. Definate marketing strategist when your older ;)

I'm doing a module of Public Relations at University and te idea of 2011 Free Tickets would work massively in our favour. Similar to the 2012 Olympics having tickets at £20.12 etc.

I've sent ideas to the club before, it feels they don't want to know.

Promote it! Ask people for suggestions and see what is recommended.. It's no good the club coming out with the old ''no one will volunteer' excuses. There is OD with these ideas, ideas I have sent and someone who used to be on the Diamond Minors board with me who is at University studying events management.

Give us a chance to organise something!

True, but if we can put together a list of people who if asked would volunteer (and not pull out) that would go a long way.

[Arendee]

Here's my thoughts - some daft but all just off the top of my head...

1) To get around the same price for home and away fans issue, just offer a "£4 off your next game" voucher. That way you get two tickets for £15. Away fans get it also and if they really want they can come back that season and watch another game too!

2) Let season ticket holders bring a mate for free. Use the extra vouchers in the season tickets to swap for a free ticket for "quiet" games.

3) Sell the better seats for a few more pounds. Offer upgrades on the existing season tickets to include programmes, half time drinks, access to the boxes, smarter seats... anything that can be sold.

4) Offer an incentive to get season ticket holders to bring a friend (or two) and get over 1500 for a game. If the club gets over 1500/2000 or whatever number for a specific game then offer something that fans would appreciate - a stadium cleaning, renaming a stand, reopening the airwair, choose next years kit poll, or even a Blue Peter style totaliser that contributes to keeping the youth team running for the following year.

5) Make half time more fun. Use the ticket stubs to enter everyone in the stadium into a half time draw and offer things that cost the club nothing or next to nothing. Signed footballs, supporters man of match naming, future mascot for kids, free future ticket, etc. etc.