I'd echo what BR said, as a season ticket holder I couldn't care less if free tickets were doled out from now until the end of the season along with reduced prices, the more the merrier! I think if you asked nearly all season ticket holders would say they give their money up in the summer not only because they're getting better value, but also because they know that they're helping the club through a period of little to no cashflow.
I like the idea of the Project 2,000 (even if it does sound rather gimmicky) and I think it's achieveable considering, according to Wikipedia, Rushden, Higham and Irthlingborough have a combined population of 46,000. With effective marketing then I don't see why we couldn't get 4.5% of that number into the ground on matchdays. I think maybe billboards would cost slightly too much in the short-term but we can still use the E.T and leaflet drops.
As for ideas, does anyone know if we still do soccer schools on matchdays? I remember doing a couple of these back in 2001/2 and included in the price would be 2 match tickets. It means the Club's getting money up-front with the added bonus that the parent of the child's likely to buy food/drink when they're inside the ground. If we're not still offering these then I think they would be a good thing to restart, if we are then marketing them heavily in schools would be a good idea.
